If you are like me, you have four major social media channels Facebook, Twitter, Instagram, and Pinterest. However, Pinterest is my favorite visual home on social media. Every day millions of people come to Pinterest looking for new ideas to try and they often to turn to brands for help-75% of the pins they save come from businesses (Pinterest Partner Team). Pinterest ads boost your ideas to the right people at the right time, in your niche and to your growing community.
They help you grow your audience, drive website visits and increase sales. You can target people on Pinterest with your own business data. If you are a blogger, small business owner, creative, or Mompreneur Pinterest is a great way to make your products and services more visible in social media. Pinterest is an innovative and cost-effective way to leverage your business. Pinterest is a great place for pins to go viral, and when you are viral brands will come looking for you, and your visibility factor raises 110%!
Plan of Action & Content Calendar
By using a Pinterest plan of action you can create a content calendar to display your pins for every month, year, and day to grow your Pinterest community. he content calendar can be dedicated to just what you are pinning or it can be a larger scale calendar that maps out when and what you will be posting to all of your social media channels. It is important to take the time to carefully consider your audience and what will resonate with them. By creating a calendar for Pinterest it can assist you in leveraging your business.Leveraging Pinterest should lead to more sales, more customers, more engagement and customer interaction, at the least an expanded audience for you to share your content with.
Leveraging your business utilizing Pinterest involves advanced pinning. You can create moderated boards for customers to share photos and other forms of content from your in-person events. You may want to ask some of your top customers or brand advocates to pin suggestions on how to use your service or photos of what they are doing with your products or services.
Boards can be used to share information with affiliates and partners to show appreciation through case studies, and testimonials that take on much more meaning when they are transformed into powerful visual customer stories on Pinterest.
For online businesses Pinterest provides another place to show off your products.
Pinterest is a great platform for building relationships, with customers, prospects, vendors, partners, and more! Through development of these relationships information about your business is made and indirectly more sales are made for your business. Leveraging your business with a focused strategy, a bit of creativity, and a ton of personality will effectively grow your business on Pinterest.
Introducing Audiences on Pinterest
Pinterest Ads can boost your ideas so the right people can see them at the right time. They help grow your audience, drive website visits and increase sales. You can target people on Pinterest with your own business data. When you log into the Pinterest Ads Manager, you’ll be able to aim and target in 3 ways:
1. Customer List targeting: Target existing customers using emails and mobile ID’s.
2. Visitor Retargeting: Target people who have visited your site.
3. Lookalike Targeting: Reach a larger group of people who look and act similar to your audience.
Toiia Rukuni is a blogger and Pinterest marketing strategy coach based in Atlanta,Ga. Her blog, Mother of the World is an empowerment blog for women around the world, specifically those living in United States, Africa, Europe, Canada, and the Caribbean.